Despite Western Digital’s interest in the technology, the company doesn’t pre-announce products, Skinner added, so if we hear about a Thunderbolt-ready Western Digital hard drive, it won’t be until the drive is ready to ship.

Video and audio production technology company is also not revealing its Thunderbolt plans at this time. But while the company says it can’t discuss specifics surrounding emerging technology or its future product roadmap, it provided with a statement from senior director of product management Max Gutnik. “Thunderbolt provides users the kind of performance previously reserved for workstation-class computers,” he said. “To have not one, but two 10Gbps, multi-protocol, and daisy chainable channels over a single cable is great for high-end audio and video solutions and will have a positive impact on the tech industry. Avid is very excited about Thunderbolt’s capabilities.”

Digital audio company also hasn’t announced Thunderbolt products, but when contacted by , Apogee’s director of marketing Sean McArther and design engineer Lucas Van Der Mee did little to conceal their enthusiasm toward the new technology.

“Our catchphrase for this kind of technology is ‘connectivity without compromise,’ and we feel like (Thunderbolt) really breaks down a lot of barriers in the pro audio industry,” McArther said. “What’s really great about the Thunderbolt technology is that it kind of takes the confusion out of what is the professional connectivity standard going forward. People are looking at USB 3.0, and FireWire 800 and the PCI-E cards, but now we all know, and we can move forward swiftly with [Thunderbolt’s] incredible performance.”

Added Van Der Mee: “What we like so much about it is the incredible bandwidth that it provides, along with this enormous simplicity, like the simplicity of FireWire and USB. But now you have this amazing bandwidth, which makes it just a fabulous solution.”