'Filipino companies are ready for SOA, but certain industries in the Philippines seem to have greater adoption of SOA,' said Marriot, citing telcos and financial service institutions as the top SOA customer-industries in the country, same as with APAC.

While the four primary industry markets for SOA in APAC are telecommunication companies, financial service institutions, government, and the manufacturing, retail, and distribution industries, Marriott said he is not very sure about the Philippine government being as big a customer as in the rest of APAC.

'We're seeing a lot of interest, especially from banks, because banks today are turning to customer-centric ways instead of product-centric,' said Marriott. He added that telcos have always been big IT spenders, especially with the convergence of fixed line and mobile communication technologies. Most telcos, he said, provide Internet services and are looking for specific technologies that will unify these services.