"They are realising that a whole range of desirable initiatives from using customer ratings and reviews to publishing more product content more efficiently, are more difficult than necessary with the entry-level eCommerce platforms that many of them deployed in the earliest stages of their growth," the report said. "As a result, 50 per cent of surveyed Australian online professionals are planning to replace their core eCommerce platform in the next 24 months or already have a re-platforming program underway."

The report surveyed 179 retailers and respondents reported $135 million in sales with 3 per cent indicating a $1 billion turn over or more per annum.