interviewed over two dozen current and former Apple executives, employees, and partners to get a sense of how Cook is reshaping Apple. The changes, they say, are subtle but definite.

His leadership style is quite different, both internally and externally. Hes much more open, says Toni Sacconaghi, an analyst at Sanford C. Bernstein in New York, quoted in the Businessweek story. I think he believes he doesnt have all the answers, so hes willing to listen to other people. Im not so sure that was the case with Steve.

[T]he company is happier and even somewhat more transparent than it was during Jobss tenure, these insiders say, according to the Businessweek story.

Cook has been more clearly present and open in conducting Apples business than has Jobs, says Benjamine Levy, a principal with Solutions Consulting, a Los Angeles IT services firm that specializes in deploying Apple products in the enterprise. Hes a longtime Apple user. He traveled to China openly, made a statement about the iOS 7 Maps issue, and [done] several other things that show a willingness to be engaged on issues that could be considered [in the past] to be private to Apple, he says.

The China trip was a visit to Foxconn, Apples main manufacturing partner. Cook argued for better pay and safer working conditions. Apple also changed its mind over withdrawing its products from an environmental certification program. Cook traveled to Washington, D.C., earlier this year to meet congressman and senators, a way of letting politicians know Apple was ready to grow its relationship with Capitol Hill and that the company might take a stronger interest in policy issues in the future,