If it's all true, this is pretty disheartening -- but it shouldn't necessarily come as a total surprise.

Familiar Feelings

It was only two years ago that Best Buy found itself on the receiving end of an . Connecticut Attorney General Richard Blumenthal said the store maintained a separate internal version of its Web site that was "virtually identical" to BestBuy.com -- except that its prices were all higher. That would mean a customer trying to get a price match from what they found online would suddenly see a different price when an employee pulled up the page inside the store.

"Best Buy gave consumers the worst deal: a bait-and-switch-plus scheme luring consumers into stores with promised online discounts, only to charge higher in-store prices," Blumenthal . "Best Buy used [the] in-store kiosks to conceal lower online prices and renege on its price match guarantee."

While Best Buy at the time, about seven months later -- in December of 2007 -- a fresh set of customers came forward . An L.A. Times reporter even on the sites for himself.