According to the latest figures released today from market intelligence firm iSuppli, the iPad is projected to account for 61% of all tablets sold this year, up from 55.1% in the fourth quarter of 2011.

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iSuppli says that the iPad's brief dip was largely caused by increased sales of the Amazon Kindle Fire, which helped -based tablets surge to a 41.1% market share late last year. With the hype surrounding the Kindle Fire dying down amid the release of the new iPad earlier this year, however, Android tablets are expected to see their total market share shrink to 38.4% in 2012. Even so, this is a long-run improvement for Android tablets, which accounted for just 31.1% of tablets sold in the third quarter of 2011.

Rhoda Alexander, the director for monitors and tablets research at IHS, says that the reasons for the iPad's success are pretty obvious: It's the most attractive and user-friendly tablet on the market today.