NFC technology has far-reaching implication for modern marketers.

For example, users with NFC phones can quickly wave their devices over NFC-enabled flyers, advertisements, billboards or movie posters to instantly collect additional information on products or service.

Businesses can place NFC tags in the entrances to their stores so users can check-in automatically on social networks like foursquare or Facebook, or share details or "Likes" with friends. The Walibi amusement park in Belgium recently rolled out that lets users scan NFC-enabled bracelets to automatically send updates and Likes of events and attraction at the amusement park to their Facebook pages. The system also rewards frequent users with badges and other achievements based on NFC check-ins.

On the food service side, bars and restaurants can order and other promotional materials from a company called RadipNFC so patrons can scan them and get more information on the business or advertisers.