Van Baker, an analyst with Gartner, that he didn't have a lot of hope this idea would gain any real traction with consumers.

"Haven't we been here before?" asked Baker. "There have been countless products and services which are designed to bring Web connectivity to the television, starting with WebTV Networks in the early 1990s. There is only one problem with this vision: Consumers have repeatedly ."

But Olds noted that some consumers do want Internet-connected TV. One example of a service people want is Netflix, which lets customers go online to find videos they watch them via a Blu-ray or other device that streams Netflix service to televisions, rather than on their smaller computer screens.

"As more and more compelling content moves to the Web, people want to see it," he said. "While there's a lot of talk about using PCs as the main entertainment platform, for a variety of reasons, this isn't the case today and probably won't be the case tomorrow."

"So rather than making the PC the living room TV, in my mind, this move gives PC-like capabilities to the TV," Olds said.