The Watch option lets visitors add a profile to a list they can monitor for changes by visiting a page on the site or by requesting an RSS feed. Eventually, users will be able to opt for the convenience of automated e-mails, according to the site's FAQ.

Currently only a dedicated Post editorial staff and hand-picked outside contributors can create or edit a WhoRunsGov profile. A spokesperson said visitors to the site could expect to see about 15 new profiles added every day. Eventually, the site will evolve into a moderated wiki that lets users submit suggested changes to profiles and create their own, with publication pending approval of the site's editorial team.

"This is the first phase of a new venture to create a uniquely collaborative and rich information resource that demystifies the individuals behind Washington's policy-making process," said site editor Rachel Van Dongen in a news release. "The site gives political, business and opinion leaders, as well as students, educators and engaged citizens, a destination for crucial, real-time information on Washington's key players. And it will be a free resource for all."

Disclosure: Industry Standard writer Sindya Bhanoo contributed to the WhoRunsGov.com profiles.