"The new iPad is a blockbuster with three million sold--the strongest iPad launch yet," Apple's Senior VP of Worldwide Marketing, Philip Schiller, said in a .

According to , the iPad 2 sold one million units during its first weekend on the market.

Schiller's statement confirms Apple CEO Tim Cook's for the new iPad. "We had a record weekend, and we are thrilled with it," Cook said in a conference call.

Three million is a reasonable run for the first weekend says Rob Enderle, president and principal analyst at the Enderle Group in San Jose, Calif.

"There really isn't any bad news in the first weekend," Enderle told PCWorld. "Now we get to see if they have sustaining demand."