Because the data is stored in the cloud, it's still available to others even if your phone is damaged or lost.

BuddyGuard also lets you say, "Never mind, I'm OK." The function tells your contacts you're safe, and erases the data from the cloud.

Another feature lets your contacts be notified if you don't check back in. Let's say you're going to try and help someone trapped in rubble after an earthquake. You can set BuddyGuard in a timer mode. If you fail to check back in within the time you set, an alert goes out to your contacts letting them know you're in trouble, and where.

BuddyGuard also performs another neat trick. It can detect an impact, fall or a 5G stop using your phone's accelerometer. If you don't tell it "I'm OK" within 5 seconds, it sends out an emergency alert with your location.

The BuddyGuard business plan is a freemium model. The app is free. But if you upgrade to a $9.99-per-month service, the app will send your alerts to the company's International Emergency Response Coordination Center, which will decide whether to alert local emergency teams or even your national embassy if you happen to be abroad. The upgrade also insures you via Lloyds of London for up to $100,000 for search, rescue, helicopter, ambulance and even translators associated with an emergency.