Today the company runs MySQL Cluster Carrier Grade Edition across 24 servers, to capture data on user and avatar profiles, as well as play and advertising data. Twelve are for production, and the rest are for marketing analysis, pre-production and load-balancing.

The company is currently expanding its infrastructure to support as many as 100 million users, as part of its plans to expand to through Latin America, as well as Turkey, Spain, the Philippines, and Malaysia, countries where the show is also aired.

The IDG News Service