Mobile banking, gaming, and messaging are among the broad categories of mobile applications available, so it is no wonder that creators of social networks have gravitated to the mobile platform.

MySpace is no exception, said John Faith, general manager of MySpace Mobile, during a keynote at the GoMobile 2009 conference here.

When MySpace first began creating a mobile presence more than two years ago, the challenge was finding ways to pare down the MySpace social networking Web site so it would fit on smartphones and other small-screen wireless devices.

But a number of updates have given users more of the desktop-type MySpace, as well as the advent of mobile advertising. "We run a profitable business off mobile advertising," Faith said.

MySpace said it has learned that it has had to convince advertisers of the value of mobile ads, which is best suited for the "end user who is away from a PC, but they want something there and now."