The Comicraft Font Sale has developed into a bit of an annual holiday tradition. When my New Year’s Eve revels are complete (12:01, I change out of my tuxedo and lampshade and put on my jammies, finally resigned to the fact that no last-minute party invitations are forthcoming) I spent an hour on Comicraft.com making all of the purchases that I’d settled on earlier.

The next morning, I rethink a few of the fonts from the “No” pile and make some more purchases.

Then I hit Twitter, hear from friends bragging about the great faces they picked up…and I buy some more.

So, yes: it can be a pretty expensive way to spend New Year’s Day. But buying fonts from Comicraft’s one-day sale is a lot cheaper than a slate of bad college football bets and far more likely to pay actual dividends.