-- Bad Web site design, including incomplete product descriptions, causes people to think less of a company;

-- Overwhelming and convoluted content creates confusion for users;

-- A complicated navigational structure causes prospects to lose patience;

-- And pushy marketing tactics can lead to annoyance and distrust.

Lack of any kind of pricing information is a major problem, the report said. The most user-hostile element of many B-to-B Web sites is a lack of pricing. It is the one thing that customers say they want the most and get the least. At a minimum, providing pricing levels, if not exact prices, would help move the sales process forward.