"Our customers, especially our Hong Kong customers, won't bother with optimizing their existing Web site for mobile display," said Kok. "When talking mobile, an app seems to be the only option they will consider, so our job is to consult them on what's best suited for their app."

Kok added that one of his company's assets is a solid grounding in conventional IT: "We come from a strong technical background which means that we have the capacity to handle projects that involves complexity in system infrastructure or requires in-depth backend integration."