"There is no driving desire to have NFC," Egan said in an interview. "There's no significant driver behind this technology that the consumer is aware of, or that a retailer is aware of, that will create a different buying behavior by consumers. I don't see the motivation or the awareness being created. This is a very slow growth market."

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at or subscribe to . His email address is .

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