Springboard says management services and device support services are the most attractive markets and are expected to continue to occupy nearly three quarters of the market, which is forecast to grow to US$825 million in 2011.

In its latest research report 'Dude, Where's My Printer - Asia Pacific Managed Print Services Market and Forecast" Springboard says that verticals like telecom, banking and finance have maturing printing demands that make MPS the best growth bet for printing hardware vendors in the region.

MPS can be defined as the management of devices, processes, people and technology to deliver a set of defined user experiences, and to cut ownership costs, enhance productivity and reduce energy consumption related to print/copy/fax/scan activities within an enterprise.

In the MPS competitive landscape, HP is the clear leader with a dominant market presence in the region, followed by Fuji-Xerox, which has "leveraged its robust set of MPS offerings and a strong partner ecosystem to strengthen its regional presence," says Springboard's report. Lexmark is the only other global printer vendor with a discernible market presence in the region. The remaining market is highly fragmented and is made up of local service providers and other printer vendors.

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