Macworld 2012 calls for presentations, workshops, Genius

26.07.2011

If that sounds a bit lengthy for your tastes, then perhaps Macworld RapidFire will tickle your fancy. This evening event--and yes, Macworld 2012 will be extending past normal business hours--will be composed of five-minute talks, each focused on explaining one particular concept, idea, or feature to the audience. And when they say five minutes, they mean five minutes--Kent confirmed that the clock will be running. At the end of the evening's two-hour time slot, the best speaker will take home a prize.

Finally, for those looking to immerse themselves in a particular topic, Macworld 2012 will host a series of full-day workshops on January 25, the day before the expo floor opens. And, in a nice benefit this year, if a workshop session performs especially well, the speaker will get a chance to share in the financial success.

With these new formats, Macworld organizers really hope to solicit new and creative ideas for this year's event, challenging the community to come up with some truly great session ideas.

"This is beginning to hint at some pretty cool changes that are starting to evolve for Macworld," Kent said, adding that the event is really focused on attracting new types of participators and attendees in 2012. "We're changing the game quite a bit, and this is the first visible indication of that."

But one thing will always remain true. "The true Apple products fan will find many things to love at the new Macworld," said Kent.