When PCs go haywire, users immediately call the helpdesk, which is usually on speed dial. But Mac users are being asked to weigh a few options.

At Healthcare IP Partners, Mac users can call up the company's third-party support outsourcer, which may decide to dispatch an expert to fix the ailing machine. Or Mac users can head to one of three Apple Stores in the Minneapolis area. Mac users can even call Apple's help line.

Another option: turn to Mac user groups for answers and troubleshoot the problem yourself.

Healthcare IP Partners, of course, would like to wean Mac users off of internal support. On the other hand, Kelly believes Mac users will eventually prefer having these options--that is, they give users some control. "When you hand over your computer to IT, then you wait," he says.