LinkedIn Changes Social Ads in Response to Gripes

12.08.2011
LinkedIn fired back today after a few days of for its new "social ads" that use information from users' profiles in the ads. LinkedIn Director of Product Management Ryan Roslansky to clarify issues that had arisen over the newly launched social ads.

Roslansky stressed that the company does not share personal information with third-party advertisers and that the company has instituted a way to opt out of the social ads in users' privacy controls.

The key point of the post, however, was that in this privacy controversy, unlike the recent , LinkedIn actually had informed users of the changes beforehand. Roslansky stressed that the company had not only informed users of the ad changes back in June, it had also provided a way to opt out of the new social ads before they even launched.

[Read: ]

In addition to the privacy policy announcement in June, the company also says the ability to opt out of the service was stressed again when social ads were launched and were made clear in a banner ad on the site. Many critics were already aware of these steps, however and felt it wasn't enough.

[Read: ]