Reynolds told Computerworld that Lenovo expects ultrabooks to make up 20% of its portfolio by the end of this year. And that percentage should grow to 30% in 2013.

"We're really going all in with ultrabooks," he added. "We're investing heavily."

In that vein, the company today -- the IdeaPad U310, which has a 13.3-in. screen, and the U410, with a 14-in. screen.

This isn't Lenovo's first foray into the ultrabook market.

The company launched its first ultrabook in October, then in January released three more -- and showed off a at the Consumer Electronics Show.