Know something about ka-ching? Twitter wants you

12.01.2010

The job descriptions for the three engineering positions don't offer many clues as to what the company's strategy will be, stating only that the chosen candidates will work in small teams in "cutting edge monetization projects" and "own the projects that you work on." Candidates are also promised "direct input into the business decisions of the company."

The marketing job posting includes more color. The person chosen will be tasked with "enhancing business users’ understanding of the value of Twitter." This can involve marketing new and existing features and products to businesses, as well as analyzing customer needs to enhance products.

David Van De Voort, a principal at Mercer, a large provider of human resources consulting services, finds interesting and potentially effective the decision to slap the term "monetization" on these job titles.

"Anyone who follows Twitter knows that this is their number one issue, so the term actually communicates very clearly what these jobs are all about," he said via e-mail.

"I can’t think of another example where a term that was not in common parlance was applied in this way, but the unique circumstances of Twitter should make this a pretty effective job title in terms of communicating to the likely talent pool what the job is," he added.