Of course, my Amazon-centric comparisons don't take into account the upcoming moves by Amazon's e-reading competitors, a key consideration that Gartner analyst Allen Weiner discusses in a Sept. 28 :

"As Gartner has predicted, the price point for e-ink readers would fall below $100 in time for the holiday shopping season. What remains to be seen is whether Amazon will be alone in that distinction or whether B&N, Kobo and Sony--whose new Pearl screen, WiFi device has yet to hit the market--will follow suit. The thinking is price cuts will be fairly dramatic market wide in Q4 along with perhaps some innovative campaigns which include product or service bundles."

It wouldn't be a shocker if Barnes & Noble, which is rumored to unveil a device in the very near future, either lowers the price of its to $99, or introduces a new E-Ink model at a sub-$100 price point.

Let the cost-cutting begin.

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