James McCombe on ray tracing & the gaming industry

02.06.2009

Ultimately, our vision is that the same technology, the same shaders, the same rendering techniques are being used in both. That's not technically possible today.

: This is where you are taking your technology, or ...?

: We see no reason this would be in a game console eventually, it's just a matter of silicon integration with existing screen processors.

Knowing that we've solved these problems, I think the real challenge at this point is a business challenge and a market challenge of trying to break the Catch 22 that game developers won't write for a platform that doesn't have acceptance, and isn't integrated into commodity hardware. And commodity hardware vendors might be hesitant to integrate a piece of custom silicon into the hardware when there isn't content working for it.

: That's a pretty big nut to crack.