It's heroism for the business.

Heroism that makes it possible to win a big new customer. Or develop applications without adequate user specs that still deliver exactly what the users need. Or extend a business in radically new ways.

There's no tedium here, no ho-hum approach to IT work. Putting out fires? Sure, that's still part of the game. But now it's focused on business crises, not technical issues. Stable, solid IT makes that possible.

Sudden, unexpected changes? They don't have to wash away everything we've built, because that solid foundation gives us a stable base from which to pivot at a moment's notice. And the changes come not just from technology shifts but from every direction: customers, markets, products.

All the challenge is still there, and all the opportunity for heroics to prove our value. It's just kicked up to a new level: We're doing those wonderful things for the business, not just our technology.