If you're relying on page rank to drive business to your site, then you probably want to play it safe. But if you already don't get any Google love, it's a no-brainer --- take the money and the spammy links and run.

This is a war Google won't win. Or, at least, Google's users won't win. Because on the Web, the search race is not to the swift or the strong but to those who are willing to pay a dirty SEO firm to cultivate link farms. And you know what link farms require? A whole lot of manure.

Do you trust Google search results? E-mail me: .