"IPTV lets carriers reverse that trend by giving them a shot at selling something for which the market demand is demonstrably insatiable: content.

"While providers appear to be jumping on the content bandwagon just as it's headed for the ditch, because of undercut margins by peer-to-peer content services, people pay for content to be packaged and delivered to them in a form that's convenient rather than for content itself."

Chaisatien said IPTV is part of an inevitable shift towards converged content such as fixed to mobile convergence where voice and data for the enterprise will be available through single devices and freely shifting between data networks.

"IPTV will be more interactive, for instance in conference calls, instead of dialing an outside number to ask questions, it will use live voice and e-mail questions which could greatly benefit e-learning, Webcasting and live presentations," he said.

Chaisatien said while convergence is happening simultaneously in the consumer and business markets, they seem to be viewed separately as content convergence versus triple play.