I'm tired of Apple's celebrity status. I want the company to be more forthcoming with the media and customers. But does Apple need to dazzle us every time an executive takes the stage? Is Apple the surrogate Britney Spears for tech-watchers? Are we talking about an entertainer or a company?

Zack Stern is a freelance writer and editor who wishes TV on the Radio rocked the Macworld Expo keynote instead of Tony Bennett, but he's not taking it out on Apple.