With its mobility and ease of use, the iPad speeds up decision-making--a key element for an industry that operates on a strict schedule. In the television business, a production company, studio and television network have only one week to put a show together and get it on the air. Inside this week are a hundred deadlines, and the iPad and dax|Mobile help facilitate workflow.

But that's not the only reason Hollywood is star-struck over the iPad.

"It's sort of a status symbol for executives," says Macdonald-King. Assistants often lug clunky laptops, while the power players prefer to carry a slick, cool-looking iPad. The day is coming, though, when everyone on a production set will have an iPad, he says.

When talking about the iPad experience, Macdonald-King peppers his speech with words like "romantic," "emotional" and "intimate," which are often used to describe a personal relationship. At least this time around, Hollywood movie-types have the Apple geeks in Cupertino to thank for bringing some emotion and excitement to their odd-couple relationship.