Ingram Micro surges into mobility with finalisation of Brightpoint acquisition

15.10.2012

According to Gartner analyst Tuong Huy Nguyen, in a September 2012 report entitled Ingram Micro Strengthens Mobile Distribution Expertise, "The traditional IT market has evolved to incorporate the growing demand for mobility. These markets have converged to include devices such as smartphones, tablets, ultramobiles and hybrid devices that have detachable keyboards... New-product categories present a number of challenges for devices and services solution providers.

"Traditional solution providers need to understand how to incorporate Wireless WAN solutions into their offerings. Wireless solution providers can benefit from lessons learned from supply chain and distribution models in the traditional IT market. Both segments can leverage these best practices to develop a strategy that effectively handles the evolving demands of consumers and enterprise users. One option is a partner with experience in both markets."

BrightPoint will initially be led by Ingram Micro senior executive vice-president and president Asia-Pacific, Shailendra Gupta, who successfully led the seven country integration of Ingram Micro's acquisition of Tech Pacific in 2004.

It was the company's largest acquisition prior to BrightPoint.

Gupta will also head the BrightPoint integration efforts and be assisted by a team consisting of individuals from each organisation, including members of BrightPoint's former senior management team who have taken similar senior leadership roles with Ingram Micro reporting to Gupta. They are: Mark Howell , President, Americas Mobile; Bruce Thomlinson , President, Asia-Pacific Mobile; and Anurag Gupta, President, EMEA Mobile .