Facebook isn't the only social network playing a part in the election process.

During last week's first presidential debate, with activity. The debate generated 10.3 million tweets in 90 minutes, making it the most tweeted about event in U.S. political history.

it goes to show that being savvy about social networking can give a candidate an advantage in the campaign, especially among younger voters.

"I think it's very important in that [social media] gets to a younger, broader audience," said Zeus Kerravala, an analyst with ZK Research. "From what I've seen, Obama just uses social media really well." For example, Obama continually updates his followers on Facebook and , more than Romney does, Kerravala said.

Kerravala also noted that social networking, when done well, can motivate voters, particularly young voters, to go to the polls on Election Day. "They're reaching a younger demographic that might not normally vote," he said. "I think people are more likely to get involved because they can weigh in and give their opinion because of social media."