"We use our enterprise search engine everywhere throughout the company," says Watts, search and syndication manager at the Austin-based company. "We've had enterprise search since before the dot-com era and outgrown many different tools along the way."

Image Credit: David ClarkThe company uses an engine from Fast Search & Transfer ASA (FAST) in Oslo to index a half-million internal documents and several hundred thousand more on its customer-facing sites. It's also in the process of indexing 100 million records in its data warehouse as part of a business intelligence project. On top of that index lie about 30 interfaces designed for specific applications.

"If you are using a Web search engine like Google or Yahoo or MSN, you have one interface into a variety of different types of documents," Watts says. "But with enterprise search, you can tailor it to your business needs."

One such interface is designed for tech support, an area where National Instruments spares no expense -- it hires engineers for front-line support. There is a special portal interface providing quick access to the information those engineers need to quickly answer customer questions. The search system also serves its customers in 35 languages.

"When we make these technologies -- like a fully searchable product catalog in a new language -- sales trend up dramatically in those regions," says Watts. "FAST enables us to put that kind of e-commerce information in front of the users."