3. Remind

Finally, offer gentle reminders to your users about the new buttons. They're taking up valuable real estate on your site, so use them or lose them. As a business, let your users know the value of interacting with you across these social media channels, such as through giveaways, sales, industry news and events, and direct interaction with the company. Integration with all social media is becoming more seamless and ubiquitous, but this doesn't mean the rules are , just that more people are playing the game.

Ilie Mitaru is a culture and business journalist and an occasional entrepreneur. He is the founder of an alternative business magazine, Stake, set to launch in June.