by allowing you to create niche groups. Forming a targeted group around your company's interests can also generate leads; both this tactic and creating a Twitter account for your business require a steady stream of new content, if not daily then weekly.

If your company has a Website, you can monitor who visits it using various services. Sites such as capture site visitors, integrating those results into . Another service, , also integrates with Salesforce.com, as well as with Salesforce's AppExchange or .

This is a passive opportunity; the contacts simply come to you. And it doesn't require someone to enter the data into your preferred customer relationship management (CRM) tool.