If you don't have the skills or the voice, then seek help or find someone who does and is willing to blog. "Find a champion if your voice is not loud, or a coach to sharpen your voice," Owyang said.

Above all, be professional at all times

It is OK to have a personality, but remember that you are representing your company.

Allow comments and read and respond to them carefully.

Most blogging tools have the ability to turn on reader comments, and the advice is universal that these comments are the heart and soul of the best blogs. "Blogs require interaction," said IT consultant Amy Wohl.