How Social Media Performed During Aurora Tragedy

22.07.2012

Empty headed following of Twitter trends landed Celeb Boutique in the doghouse over Aurora, too. The fashion brand, or a bot it uses to automate tweets, saw "Aurora" trending, created the hashtag #Aurora and posted it with a tweet pointing its followers to its Aurora dress. Celeb Boutique later tweeted that it was of the news behind the trend.

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