So, Facebook Camera will inevitably draw comparisons to Instagram like the few I've already listed. But to me, the apps don't seem especially competitive. For Facebook devotees, Camera is probably the better app; it integrates more tightly with the service, and shares photos from all of your preexisting Facebook friends. But members of the Instagram community who prefer it there, with those filters and added options like tilt-shift, needn't envy their Facebook Camera-using friends.