"If, as the CIO, you can work with your colleagues in marketing, sales and operations, if you can show how things can be merged and improved, you have big opportunities," says Hugos, a .

That's the kind of advice Hugos has been giving to CIOs as a consultant since he stopped working as a CIO himself. His position was cut, and he started a consulting and CIO-at-large business, the Center for Systems Innovation in Chicago. He also writes about CIOs and enterprise IT (including an occasional column for Computerworld). He's currently working on his eighth book, about IT agility.

These days, Hugos says he would rather coach CIOs than be one again. "The CIO role has changed," he says. "Things like the care and tending of hardware are not as important today because of cloud options. It really is about strategy. We are going through an acceleration of technology and societal changes that no previous time has equaled. I have empathy for what a lot of CIOs are going through."

Jesus Arriaga, 49, who served as CIO for networking vendor Spirent Communications and for auto parts vendor Keystone Automotive Industries, likewise turned to consulting instead of accepting a relocation with Keystone that wasn't to his liking.

"I had always done IT consulting between jobs, so I decided to pursue it full time," says Arriaga, a . In July 2007, he started CIO Strategic Solutions, a Glendora, Calif., firm that provides senior CIO consulting and interim CIO services to companies of all types and sizes.