"Two days after launch, we launched on smartphones," said Loosemore.

Agility is more than a state of mind, it is also being about iterative, said Loosemore. .

"Never stop fixing. You are never finished with your product or your service," he said.

In terms of focusing on user needs, Loosemore said that this means transcending organisational boundaries.

He gave the example of website Fixmystreet.com, which is an online service that allows UK citizens to report repairs easily to their local authority through a central website, instead of contacting individual council divisions. Its success has led to councils to consider integrating their internal systems with the site