Google's recent acquisitions, , position Google to raise the bar for Web-based search advertising, and extend its search advertising empire to the exploding mobile search arena. Google , which is facing antitrust scrutiny, but will provide Google with a lucrative mobile advertising platform if approved.

Apple has upped the ante on its growing feud with Google by following suit with a mobile advertising acquisition of its own. Apple's purchase of Quattro will in the mobile search advertising market.

On the Web search front, Google captured almost 70 percent of the total search traffic for December 2009, accounting for about 88 million searches out of a total 131 million searches conducted, according to . What is more impressive is that the 88 million searches represent a 58 percent increase from the previous year.

What that means is that, not only does Google have a dominant piece of the pie, but that the pie keeps growing. Google's 58 percent growth did not eat into its competitor's shares. Yahoo is up 13 percent, Baidu is up 7 percent, and increased a whopping 70 percent over the previous year.

Google and Bing have both aggressively pursued --primarily Facebook and Twitter--to incorporate real-time status updates within search results. Instead of conducting a search of the Web with Google, and another search of public Facebook status updates, and another search of Twitter tweets, users can perform one-stop-shopping searches the way they always have--just Google it.