Google: My 10 Resolutions for 2010

01.01.2010
As 2009 becomes 2010, remains the most interesting technology company. Google is involved in so many--probably too many--things and the regulatory environment, if not competition, has begun to heat up.

With that in mind, I offer 10 "New Year's Resolutions" for the crew at the Googleplex, in the hope that Google can, in some cases, change its ways before government steps in to change them:

1. Do a better job of communicating with users regarding privacy. This seems obvious enough, but Google needs better help users understand what it is (and isn't) doing with the information it gathers about them and their habits.

Ultimately, Google will be ordered to submit to some form of external oversight, so perhaps the company should get ahead of the curve and fund an independent Google privacy watchdog. It would provide counsel to the company and transparency to its users.

I trust Google's current management--as I trust Bill Gates and Steve Ballmer--but users have Google's collection and use of information, even in its search index. There will be restrictions placed upon the company, and I believe that will be a good thing over the long haul.

2. Be more proactive in dealing with government. 2010 is likely the year the Feds will start moving in on Google. I am especially interested on how the company has used "free" services, underwritten with ad revenue, to stifle real or potential competition outside of its core search business. Ultimately, .