The tag management system could aid in organization's digital marketing efforts and, more generally, allow them to better control their use of tags, or snippets of code inserted into websites to track traffic and website usage.

is a free service, and one that operates in a similar manner as other Google web site services, such as Google Analytics or Google Adwords.

, an organization embeds a snippet of code that connects each page to Google, which then provides the needed tags for each page when it is called by a browser.

Shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways, according . Google has developed a mechanism to load the tags so they don't get in each other's ways and slow the page load times. Google also offers a number of tools for debugging and the previewing of tags. Users can specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.

Google is not the first to offer to enterprises a tag management service, although the field generally has not garnered much publicity. QuBit, co-founded by former Google executive Graham Cooke, has offered a tag management service, and plans to incorporate Google Tags into its offering.