Google+ has Facebook's gaming success in its crosshairs

12.08.2011
Google+ took a big swing at its most prominent competitor this week when it added gaming to the fledgling site.

The new Thursday that it is gradually rolling out gaming capabilities to the site and adding highly popular games like Angry Birds. The rollout started Thursday, although the company didn't say how long it would take before the games would be available to all of its users.

The move to add games is a direct , the largest social network with more than 750 million users worldwide. Such popularity puts right into 's crosshairs.

"|Google (http://www.computerworld.com/s/article/9218754/At_one_month_Google_already_a_major_player_ ) is creating a full-on competitor to Facebook, which means they will move to match what Facebook does, like making Google+ a platform, and they will also add things that Facebook hasn't thought of, like Circles, for instance," said Rob Enderle, an analyst with the Enderle Group. "Games could be incredibly powerful in the social networking wars. "

has made a lot of hay in the social networking world by offering users popular games like Farmville, YoVille and Mafia Wars.

Now Google+ wants a bite of that action.