Google Eye-Tracking Watches What You’re Watching

07.02.2009
If you're reading this story, Google's eye-tracking team may be onto something.

The site's engineers are revealing a studies that aim to see where your eyes first land on a Web page -- then make sure the content you want is in that same place. (I'm assuming, of course, that this story was the content you wanted. If not, then the studies have failed. And, quite frankly, my feelings are hurt.)

Ah, good -- I knew you wanted to be here. That's why I placed this line of text right here on the page. Let me explain.

Google Eye-Tracking: The Basics

The Google team has been watching people's eyes for a while now, but this is the first time it's sharing the results with us. What engineers have found makes enough sense: People scan pages like search results very quickly. Their decisions on what links to click are almost automatic.

Using that information, then, the Google gods have worked to build their pages so that you'll see and click on all the right stuff. The following heatmap image, for example, shows how most people look at search result pages. The darker the pink gooey blob, the more time people spent focused on that part of the page.