Today, on-demand computing and content are key, Bosworth said. He cited online CRM provider Salesforce.com as a provider of on-demand computing services.

"What really matters is what community of people can I reach out to," and what value can be derived from content, he said. He cited myspaces.com as such a community.

Fresh, dynamic content is what is now valuable, Bosworth said. "The biggest challenge to everyone on the Web is how can I deliver information as freshly as possible," he said.

Bosworth also panned Microsoft Office. "I"m astonished that people are paying to basically create content" with tools such as Microsoft Word, Bosworth said. Content will be provided via free tools, he said.

While APIs meant control 10 years ago, today the URL is dominant, according to Bosworth. "In this world, the API is the URL," and there are lots of URLs to use, Bosworth said.

Online communities are sprouting up, Bosworth said.