Google buys social analytics vendor PostRank

03.06.2011

PostRank products are designed to monitor and aggregate social media data relevant to publishers and advertisers. It's very likely that the PostRank technology will be used to extend the functionality of Google Analytics.

The terms of the deal weren't disclosed. Founded in 2007 as AideRSS, PostRank is based in Waterloo, Ontario, but the staff will move to Google's headquarters in Mountain View, California.