The Motion Picture Association of America said in a it is pleased. It is optimistic the change will steer people away from "outlaw enterprises that steal the hard work of creators across the globe," wrote Michael OLeary, a SVP with the MPAA. "We will be watching this development closely the devil is always in the details and look forward to Google taking further steps to ensure that its services favor legitimate businesses and creators, not thieves."

The Recording Industry Association of America spoke out in favor, as well.

"This should result in improved rankings for the licensed music services that pay artists and deliver fans the music they love. This change is an important step in the right direction -- a step weve been urging Google to take for a long time -- and we commend the company for its action, said RIAA Chairman and CEO Cary Sherman in a .

It's an interesting move by Google, which has to copyright infringement.

For instance, earlier this year at the D10 developer conference Hollywood mogul and talent agent and that Google could easily filter out pirated content. "I don't want them to censor results, but they have a bunch of smart guys there that can figure this stuff out & Look, Google can filter and does filter for child pornography. They do that already. So stealing is a bad thing, and child pornography is a bad thing," he said.