Google adds links to Web page sections in search results

25.09.2009
Google has enhanced its search results by providing links to different sections of Web pages, in addition to the traditional main Web page link.

The new sublinks appear along with the text snippet that Google captures from the Web page, showing examples of text where the search query term appears.

Now, people can click on the main link to go to the top of the Web page or instead go directly to a specific section, Google Friday in an official blog.

If a query is narrow enough in scope so that Google can infer more specifically the type of information the user is interested in, only one link to the relevant Web page section will appear.

Google creates these links to page sections automatically using its algorithms to analyze Web page structure, the company said in a explaining these enhancements to webmasters.

However, webmasters can take steps to increase their chances that Google will serve up links to their page sections, wrote Raj Krishnan from the Google Snippets Team.