"We have been in business 10 years now and I started with the business back in 2001 when we were founded," Adam gives me a brief backgrounder. He comes from the Microsoft side of the business and became CEO in 2008-about the same time when Lehman Brothers fell.

"This whole idea of Avanade was to create this fusion, this best-of-breed company between the passion for technology from Microsoft and the focus on delivery from Accenture," he says. "We have been on this journey for the last 10 years."

In a decade, the technology integrator has done very well for itself. Avanade has 12,000 employees around the world at the moment. "We have over a billion dollars (US) in revenue which is a big milestone for us to get past," he says. Roughly, 15 per cent of this revenue comes from Asia. Since its inception, Avanade has served over 3,000 customers around the world. It has global delivery centres in Japan, Australia, Singapore, Malaysia and China.